The world has witnessed a lot of events during the year 2020 due to the ongoing Coronavirus (COVID-19) pandemic, as it has greatly affected all aspects of life, as the personal and professional lives of most people have been affected, in addition to the damage to the global economy greatly.
Where the (International Monetary Fund) IMF indicates that this pandemic caused the worst recession in the world in years (the Great Depression) in the thirties of the last century.
While the global economy is suffering so far due to governments shutting down entire commercial sectors to stop the spread of the Coronavirus, there were some applications that were not affected by this, but rather flourished and increased their growth rates abnormally.
(Sensor Tower) data showed that the smart phone market has reflected many shifts in lifestyle and consumer interest throughout the year 2020 in an unprecedented way, from the rise of video conferencing applications to the spread of mobile games that set new records in consumer spending.
Many users have turned to mobile phone games, video broadcasting applications for entertainment, and video conferencing applications for work and study, so consumer spending reached nearly $ 106 billion globally between January 1 and December 17, and this figure represents a 30% growth over Annual basis compared to the same period in 2019.
Today we will review the most important applications that have achieved great success during 2020 despite the Corona crisis:
1- Zoom:
Before 2020; (Zoom) was a corporate app, charging customers $ 14.95 and up per month to use the service to connect, and there was a free version, but it wasn't used much.
Now most people use the (Zoom) application for free, and the application has witnessed a very high usage rate, from 10 million daily users in December 2019 to more than 300 million daily users.
(Zoom) also expanded in adding new ways to earn money through the application by adding new features throughout the year, including: A feature called (OnZoom) that allows users to set up live virtual events that others can pay to attend.
Dan Ives, an analyst at Wedbush Securities, says: “Most consumers around the world did not hear about the (Zoom) app before 2020, but now it has become one of the necessary things such as: food and water for work, study and contact with family.”
2- TikTok app:
2020 has been an eventful year for (TikTok), which has been downloaded more than two billion times from the Google Play and App Store worldwide so far, as in the first quarter of 2020 the application set a new record with 315 million transactions. Worldwide install, the largest number any app has seen in one quarter.
The application also generated - in the period from January 1 to December 17, 2020 - nearly 961 million installations worldwide, and in the same period also achieved nearly $ 1.2 billion in user spending, and this figure represents a growth of 627% compared to the period Itself from 2019.
App developer Bytedance continues to innovate in in-app commerce as well, partnering with some of the major brands such as Walmart. The next year will likely herald more brand partnerships as TikTok continues to race against competitors such as Byte, and social media giants such as Instagram and YouTube.
In 2021, the average number of active monthly active users of TikTok is expected to reach 1.2 billion.
3- WhatsApp:
WhatsApp witnessed a significant growth during the year 2020, as the number of its users reached more than two billion users around the world during the month of February 2020, and the number of messages sent through it reached 100 billion messages per day at the end of October 2020.
WhatsApp was the most downloaded non-gaming app around the world during the month of November 2020 with nearly 58 million installs, and the countries that had the largest number of app installs during this period were India with 30% of the total downloads, Nigeria, 10%.
4- Instagram application:
Instagram is one of the most popular social media apps between Generation Z and Millennials, so this contract could be called the Instagram Decade. It's only been 10 years since this app was launched in 2010, but now it's making a huge impact on users, and brands.
The number of Instagram users exceeds one billion active users per month, the number of Instagram stories users exceeds 500 million daily users, Instagram for business is used by more than 25 million companies around the world, and more than 200 million Instagram users visit at least one business account daily.
Instagram has supported its application with many new features throughout the year 2020, such as: integrating the Messenger application with the messaging service of the Instagram application to work on one platform, allowing the user to send and receive messages without having to download both applications on his phone.
Then, during the month of August 2020, it launched the (Reels) feature on a large scale with the aim of competing with (TikTok), then added a tab called (Shop) that allows users to easily shop from within the app.
5- Netflix app:
The video spread has witnessed a wide spread during the year 2020 due to people staying in their homes and the closure of cinemas, the most important of which is: (Netflix) service, which has more than 195 million subscribers worldwide as of the third quarter of 2020, thanks to the aforementioned huge library of Exclusive TV shows and original films that you cannot find on another broadcast platform, and during the year it raised the prices of recording plans.
in addition to ; On December 5 and 6, 2020 alone, the Netflix app averaged nearly 3.6 million installs globally, with an estimated 200% assist at the weekend for initial Sensor Tower estimates.
6- Teams application from Microsoft:
In 2020, the registration rate has increased dramatically, reaching 44 million active users in 2017, 75 million active daily users via publish April 2020.
And in October 2020; Microsoft announced that the (Teams) application has more than 115 million daily active users, and the number of organizations using it increased from 50,000 in 2017 to 500,000 in 2020.
7- Google Meet:
Throughout the year, a group of Google companies implemented Google Meet and Google Duo for video calls, and it hosted more than a trillion minutes of video calls worldwide.
The application (Google Meet) has witnessed an unexpected increase in downloads due to the Corona pandemic, as it has now exceeded 100 million downloads in the Google Play Store only, and its popularity has grown significantly. Google made it available on April 29, 2020 for free for all, and institutions and users have turned after the emergence of security problems. Great for Zoom app.
8- Google Classroom application:
Its trademark at the end of March 2020 - due to the Coronavirus - also schools around the world, and accordingly, downloads increased (Google Classroom) as students and teachers around the world resorted to it for, and climbed to the top of education in all applications applications. Google Classroom has now exceeded 100 million downloads in the Google Play Store.
9- YouTube:
YouTube witnessed a very high rate during 2020 due to the Corona schedule as well, as the average number of users of the YouTube platform during 2020 reached two billion active users, and people watch daily more than a billion hours of video, and more than 70% of YouTube viewership is through an agency .
10- Disney Plus:
Offer them in a few new markets. The (Netflix) service was not in the public domain.
Disney Plus is available in Mexico, Argentina, Brazil, Colombia, and other markets in Latin America. Almost 25 million installations occurred globally in November, nearly five times as many as in October.
There have been a number of downloads. Disney Plus has collected more than 86 million subscribers since its launch in November 2019.
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