HTC Looking To Exit Chinese Smartphone Market

HTC has decided to withdraw phone sales from China's two largest e-commerce platforms after struggling to find a share of the world's largest smart phone market without giving further details on why China's e-commerce platform has been reduced.

HTC, which made the first Android phone in 2008, said in its official account on the Weibo platform: "Given HTC's long-term business strategy in China, we will temporarily shut down the major HTC phone stores on JD.com, Tmall" .

According to the company, consumers can still buy their smartphones and accessories through the official HTC store or its actual store in Shenzhen, noting that some of its latest phones are not available on its official website.

HTC may want to stop giving third-party stores part of its profits, but that would be odd given that its flagship versions are not available through its own store.

HTC, formerly a famous brand of smartphones in China, emerged in recent years from the Chinese mainstream market with the rise of local vendors, including Huawei, Vivu, Opo, and Shaumy, and their acquisition of about 80 percent of the total market share. The country.

It is not known how many shipments of Chinese mobile phones from HTC, classified in the reports of market research companies within the category of "others", which includes other young players in China, such as Samsung, and Meizu.

HTC's smartphone business has seen a steady decline over the past few years, with its quarterly financial reports showing a steady decline.

Its latest phones - the HTC U12 Plus - have received modest ratings, but the HTC Exodus seems to have done well enough to make a second copy.

The faltering Taiwanese company, which has cut nearly a quarter of its workforce in 2018, is betting on BlockChain and encoded digital currencies for the next wave of innovation in the smart phone market.

HTC emerged from the list of the top five brands in terms of sales volume in the Taiwan market, currently dominated by Apple, Samsung, Opo, Asus and Huawei, and announced in March 2017 the sale of its factory in Shanghai for US $ 92 million in a strategic move to finance expansion Its Virtual Reality sector HTC Vive.