Going forward, The Verge reports, the company will fund originals only in the YouTube Kids Fund and Black Voices Fund, a program created in 2020 that set aside $100 million to "amplify" black creators on the platform. Created in 2016 and led by Susan Daniels, it began with scripted shows and films focused on creators, such as PewDiePie's thriller comedy series Scare.
In 2017, YouTube said the first subscriber-only season of the originals garnered 250 million views. The company has begun to shift toward ad-supported content that shows celebrities like Katy Perry and Kevin Hart, free for users to access without a subscription.
And The Verge added that over the course of six years, YouTube had made quite a few titles that looked like hits. Ultimately, it wasn't clear what the original programming had strategically delivered for a service that is already one of the world's most popular video destinations.
0 Comments