SEO is one of the most important digital marketing strategies that help you bring visitors to your site, especially visitors interested in your products or services, and there are special algorithms with search engines to index and rank sites in the search results that appear to users.
If you have a website that represents your business, it is best to be familiar with the basics of SEO so that you can monitor the site’s performance level, and better communicate with the digital marketing official who executes your website’s promotion plans.
There are many tools specialized in analyzing the performance of websites and determining their compliance with the basic standards of search engine algorithms, and today we will talk about one of these tools, which is the SEO Site Checkup tool that helps you analyze the structure of your site and its compatibility with search engine standards.
Here's how to use the tool:
Initially, we enter the tool's website, where you will find that it allows you to perform only one analysis per day if you do not have an account on its site, and you can also compare the performance of the site of one of your competitors in the same analysis.
All you have to do is enter your site name into the designated field on the SEO Site Checkup site start page - sometimes it is at the top of the start page and sometimes it is at the bottom of the page on the right - then wait approximately a minute for the results of the analysis to appear.
After the tool finishes a complete site analysis, the overall evaluation appears as a number between 100 and 100, and the closer the number you get to 100, the more that indicates your site has met a larger number of SEO standards.
You can then download the details of the analysis results as a report in PDF format or view the details via the tool's website. The analysis results are divided into 5 main sections: General SEO, Speed, Server, Server & Security, Mobile Usability, and Advanced SEO.
Each of these sections contains a set of criteria that have been analyzed and a statement of their condition - meaning whether or not your site has these standards applied - where you find a green checkmark next to each criterion that was applied to your site correctly, an exclamation mark or an error mark within an orange colored circle Next to each standard was not applied correctly.
The great thing about this tool is that you will find a red button with the phrase How To Fix next to the criteria that are not applied to your site, and the promise to click on it will show you a popup window with a video that explains how to properly apply this standard to improve the performance of your site, and thus improve the order of its appearance in the results of search engines.
For example, if you don't have a sitemap for your site, you can click How To Fix to see a video explaining the steps for setting it up.
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