The great success that TikTok has been getting around the world is not noticed as much by Mark Zuckerberg, to the point where she also launched her own similar app, called Lasso for Tik Tok's rivalry where users create small videos using music as a basis.
Lasso has been available in the U.S. since its launch in 2018, a year later it arrived in Mexico, and now the next destination will be India.
In this regard and what came in Entrackr's publication, based on two people who are familiar with the work, and prefer to remain anonymous, Facebook intends to launch Lasso in India in the middle of this year, with the aim of regaining the market share lost by the Facebook application in favor of Tik Tok.
Nowadays, Tik Tok in India has more than 250 million active users, they have achieved surprising growth over more than two years until it became a popular app in that market threatening the dominance of social applications like Facebook.
Not only will Facebook launch the Lasso service in India in May, it will also pave the way for attracting content creators and influencers to its new platform on Tik Tok account.
To do this, Facebook has been working since last October with dozens of people to prepare for the launch of Lasso in India.
According to one of the sources: "The various aspects that led to the growth of Tik Tok in India have been mapped by third parties."
We just have to wait and see the level of acceptance of Lasso once it is launched in this market.
Lasso has been available in the U.S. since its launch in 2018, a year later it arrived in Mexico, and now the next destination will be India.
In this regard and what came in Entrackr's publication, based on two people who are familiar with the work, and prefer to remain anonymous, Facebook intends to launch Lasso in India in the middle of this year, with the aim of regaining the market share lost by the Facebook application in favor of Tik Tok.
Nowadays, Tik Tok in India has more than 250 million active users, they have achieved surprising growth over more than two years until it became a popular app in that market threatening the dominance of social applications like Facebook.
Not only will Facebook launch the Lasso service in India in May, it will also pave the way for attracting content creators and influencers to its new platform on Tik Tok account.
To do this, Facebook has been working since last October with dozens of people to prepare for the launch of Lasso in India.
According to one of the sources: "The various aspects that led to the growth of Tik Tok in India have been mapped by third parties."
We just have to wait and see the level of acceptance of Lasso once it is launched in this market.
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