General Motors is preparing to revive the famous Hummer brand that was suspended a decade ago with a fully electric pickup truck, which is supposed to be sold under the GMC brand, according to a report from the Wall Street Journal.
The new car will reportedly be marketed in cooperation with NBA Superstar LeBron James via a commercial during the Super Bowl next month.
The new Hummer model, which is expected to be sold by late 2021 or early 2022, will likely be sold in small quantities as a rugged pickup truck similar to an offroad jeep.
The car will be among the first large SUVs and battery-powered pick-up trucks that GM is expected to offer in the next few years.
General Motors is not expected to revive the Hummer, which is determined to design the Humvee as a full brand of its own as before, especially after the company ended the Hummer brand in 2010 after the financial crisis, the government's bailout for the auto industry and high fuel costs.
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Tours is reviving the Hummer at a time when sales of SUVs and pickups in the United States have been boosted, supported by reasonable fuel prices, and customers have demanded things like high seating and a feeling of safety.
Hummer was one of four brands General Motors launched around the time of its bankruptcy in 2009 amid criticism that the company has a confusing and costly mix of overlapping brands. The Hummer brand was famous for its large, resilient SUVs, but was consuming large amounts of fuel.
Tesla has proven By announcing Cybertruck's fully electric pickup truck that consumers are very interested in electric transport trucks,However, the new Hummer model has to compete with many competitors in this category, such as Ford F-150 and Rivian R1T.
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