Facebook is seeking rights to music videos from major record companies, which could increase user interest in its video service called Watch, according to a new report from Bloomberg, which shows that the social media giant is busy negotiating new license deals with the three largest Music companies, which are Universal Music Group, Sony Music and Warner Music Group.
Facebook has already begun testing music videos in Thailand and India, and current deals with record companies allow users to include songs in the background of videos that they post on the social network, such as a clip from a wedding, but Facebook has no right to provide official music videos for songs that have achieved Great success and became popular or known.
Music videos are among the most popular genres on YouTube, the largest online video service in the world, and may increase the consumption of video on Facebook, as Video Watch struggled to attract viewers after its debut in August 2017, and it also has a competitor Similar to Instagram called IGTV, which was launched in June 2018.
It is not clear whether Facebook is ready to face a real challenge with YouTube, but music companies are seeking to make Facebook move forward, giving record companies a reliable alternative to YouTube, as these companies have long complained that YouTube is not paying them enough, taking into account Consider the amount of music consumed on the site.
Music companies also argue that YouTube was too loose regarding copyright protection, however, grabbing music videos from the YouTube service would rob artists of a valuable promotional tool.
Facebook accounts for more than two billion users per month, and Instagram has attracted more than a billion users, and social networking services are vital promotional tools for artists and musicians, as the Selena Gomez account and Ariana Grande are among the most followed accounts on Instagram, but Facebook or Instagram is not a video portal A key digital way the YouTube represents, and music videos can help change that.
0 Comments