The Russian company Yandex launches a new application Sloy competitor Tik Tok and you can download it now
Yandex, the developer of Internet applications and services in Russia, is no stranger to trending to other content namely short videos on the Internet, so it has today introduced its new mobile application, similar to the application Tik Tok, but directed to the world of fashion and style.
The application's name is Sloy, which means "layer" in Russian, will allow users to record 90-second videos, where they can add items such as masks, filters and special effects, as well as audio tracks, before uploading to their own accounts.
The app itself will be responsible for automatically tagging clothes it recognizes in videos to allow other users to see videos containing similar clothes and patterns uploaded by other users.
In addition, users will have the ability to comment on any tagged clothing, and they can also store it in their own collections. On the other hand, users will be able to follow other users' posts as well as brands.
According to Daniel Tarabon, the chief application officer: “With Sloy, augmented reality will completely change the way we interact with elegance and fashion, allowing us to actually experience things and open new social classes to connect with our friends and subscribers.
Sloy uses computer vision technology, augmented reality and Yandex machine learning technologies. According to the company: «Sloy is the first video app on social media based on augmented reality dedicated to fashion and style»
The app has now reached iOS devices for the Russian public, and will expand to Android devices earlier this year, and you can download it from the following link:
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