Google is looking for more options to boost its revenue streams. One option is to include shopping links under YouTube videos, where the company conducts tests to display the recommended products along with prices on its video sharing platform.
According to a new report, some test ads appeared under Nike videos, where clicking on them would take the viewer to the Google Express market to complete the purchase.
A growing number of retailers are joining the Google Express market, and the report says the company is moving to change Google's name to Google Shopping, making better use of YouTube.
Earlier this year, Google began testing searchable images for image searches, allowing advertisers to showcase products in Google's image search results. The search giant is said to rely on these features to boost its business.
Google is making renovations on shopping products - not only in the United States but throughout the world - so it seems serious about entering the world of online shopping and competing with Amazon.
Google Express is a Google-powered delivery service, where you can shop from Walmart, Target, Costco, Walgreens, and PetSmart through Google Express.
Alabapt, the parent company of Google and YouTube, this week reported revenues from its products, such as Pixel phones and smart home speakers, confirming that there are growth opportunities.
At the same time, Amazon's advertising activity is growing, which could drive Google to focus on other sources of revenue, given that advertising is a major source of revenue.
Google takes a percentage of the goods sold through Google Express, and while Google Express revenue is dwarfed by Amazon's store revenue, Google has generated just under $ 1 billion in 2018, while Amazon's retail arm has achieved Last year was about $ 141 billion in North America.
Amazon dominates a large part of the online shopping market and is increasingly expanding to actual locations by acquiring Whole Foods, while retailers such as Target and Walmart are building online services.
Google is scheduled to hold an event later this month called Google Marketing Live, which has revealed advertising products in the past, while Google's I / O 2019 Developers Conference will be held next week, and there may be official news on YouTube product ads.
The YouTube platform has experimented with similar sales initiatives in the past, allowing creators last year
By adding links to their goods below their videos, and that step may be a prelude to the new step.
But Google must deal cautiously with e-commerce, especially after being fined by the EU antitrust authorities of $ 2.7 billion in 2017 because of its preference for its products in search results.
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