Apple recently announced that the App Store now supports unlisted apps discoverable only with a direct link, as outlined on its developer....
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| Apple now allows unlisted apps on the App Store |
It appears that developers with apps not suitable for public distribution will be able to submit a request on Apple's website to distribute unlisted apps, which do not appear in any App Store categories, recommendations, charts, search results, or other listings. Unlisted apps can also be accessed through Apple Business Manager and Apple School Manager.
Macrumors says that apps for specific organizations, special events, research studies, or employee sales tools and resources are good apps for unlisted distribution. Unlisted apps are supported in all countries where the App Store is available.
In addition, developers can submit an Apple application form for both new and existing applications. If approved, the application distribution method will change to "Unlisted Application" and will apply to any future versions of the Application. Unlisted apps are available to anyone with access to the link, and if the app is already available on the App Store, the existing link will remain.
Unlisted apps must be ready for final distribution, the site says, and requests for apps in beta or pre-release status will be rejected, according to Apple. In other words, an unlisted distribution cannot be used for TestFlight-like purposes.
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