The 5 most common SEO mistakes
When we optimize our website to get more visitors, we tend to focus on what we have to do (more). But it is just as important to know what you should not do. Today we therefore look at the 5 most common mistakes with regard to search engine optimization.
When we optimize our website to get more visitors, we tend to focus on what we have to do (more). But it is just as important to know what you should not do. Today we therefore look at the 5 most common mistakes with regard to search engine optimization.
# 1 SEO underestimate
Many entrepreneurs seem to underestimate the time and energy that goes into good search engine optimization. Sometimes it seems as if clients think it is as simple as indicating to Google on which keyword a page should appear in Google.
If you as an entrepreneur underestimate the importance of SEO, you will miss out on billions of potential customers. In 2016 there were almost 3.5 billion internet users all over the world.
But when you, as an entrepreneur, underestimate the time and energy of good search engine optimization, you may already count yourself rich before you actually achieve results with SEO.
If you as an entrepreneur underestimate the importance of SEO, you will miss out on billions of potential customers. In 2016 there were almost 3.5 billion internet users all over the world.
But when you, as an entrepreneur, underestimate the time and energy of good search engine optimization, you may already count yourself rich before you actually achieve results with SEO.
Solution: whether you plan to get started with search engine optimization or outsource it. Make sure you have a good foundation and you know what you are talking about.
# 2 Give up too early
Search engine optimization is therefore not a quick win. It is not that you decide to start a website today and you can expect to be at the top of Google tomorrow and reap the benefits.
Especially competing on a popular keyword requires a lot of time, energy and also discipline. It will be difficult to put a lot of work into something, to deliver value to your target group in the form of articles, videos and other content and to feel that there is no real result.
Giving up too early is therefore one of the most common SEO errors.
One of the tricky aspects of this is the fact that there is no fixed term. It is not the case that you can say that for example you have been working for at least four months before you see results.
br /> How long it takes for you to see real results with search engine optimization depends on an enormous number of factors.
It will naturally take longer if you compete with large, established websites.
Solution: Try to analyze as well as possible, not only at the macro level but also some details at the micro level. That way you will see faster results.
# 3 Don't analyze
It seems so obvious, but every time I am surprised how many website owners there are, who do not know how many visitors they have on their website, for example, annually, monthly, weekly or daily.
Many of these website owners indicate that they find Google Analytics complicated or scary about having to crawl into their website's code to place the tracking ID.
But how can you optimize a website, increase the position of a page in Google, if you don't know what your current statistics are?
You are running a race but you have no idea if people are running in front or behind you. In addition, you have no idea how far you have to reach the finish. As a result, you do not know whether you should save your strength or go for the final sprint.
Many of these website owners indicate that they find Google Analytics complicated or scary about having to crawl into their website's code to place the tracking ID.
But how can you optimize a website, increase the position of a page in Google, if you don't know what your current statistics are?
You are running a race but you have no idea if people are running in front or behind you. In addition, you have no idea how far you have to reach the finish. As a result, you do not know whether you should save your strength or go for the final sprint.
Solution: When you use Phoenix you just have to put the tracking ID of Google Analytics in the right box. Do you use WordPress and don't feel comfortable posting the entire tracking code? Then there are fortunately a number of free plugins that still make it easy to link Google Analytics and your website.
# 4 Keyword stuffing
Keyword stuffing, or the keyword on which you want to be found, everywhere and nowhere stuff in your text. You can hardly imagine that in the past (years ago) this was another way to fool Google.
Keyword stuffing exists in a form in which the writer often repeats the specific keyword excessively, and in the form where the writer occasionally throws the keyword through the text.
Another form is the placement of keywords. You sometimes see this at the bottom of a website. The idea is that these keywords would have the same principle as hashtags on Twitter and Instagram.
Keyword stuffing exists in a form in which the writer often repeats the specific keyword excessively, and in the form where the writer occasionally throws the keyword through the text.
Another form is the placement of keywords. You sometimes see this at the bottom of a website. The idea is that these keywords would have the same principle as hashtags on Twitter and Instagram.
Apart from the fact that keyword stuffing will not help you get higher in Google, you can also be punished for it!
Ways of cheating these kinds of things fall under the term "Black Hat SEO".
You can see Black Hat SEO as performing, forbidden by Google, SEO work with the aim of getting higher in the results of Google.
If Google notices this - something that will certainly happen faster and faster since Google’s Penguin Update - you can get a Google Penalty.
A consequence of this may be that your page will score lower in the search results or, in the worst case, that your entire website will be removed from the Google index.
Ways of cheating these kinds of things fall under the term "Black Hat SEO".
You can see Black Hat SEO as performing, forbidden by Google, SEO work with the aim of getting higher in the results of Google.
If Google notices this - something that will certainly happen faster and faster since Google’s Penguin Update - you can get a Google Penalty.
A consequence of this may be that your page will score lower in the search results or, in the worst case, that your entire website will be removed from the Google index.
Solution: Sometimes life doesn't have to be difficult at all. The solution to this problem is very simple, don't do it. As long as you write your texts to add value, to convey a message to the reader, you don't have to worry about anything.
# 5 Optimize for Google
This common mistake is somewhat related to the first point we discussed. You can easily underestimate search engine optimization if you have no idea what is involved in achieving results with SEO.
It often happens that website owners enthusiastically get started with optimizing their pages to get higher in Google and thereby lose sight of the essence. They start looking at the needs of Google and thereby forget that these needs come from the needs of the users of Google Search.
The reason that Google attaches value to the speed of a website, for example, is that they see through analysis that the average user of Google leaves a slow website faster than a website that loads quickly.
This principle applies not only to needs such as speed, mobile friendliness and safety, but also in particular to texts.
A text that according to the rules fully meets the needs of Google can not be nice and readable for a person.
Unfortunately, I often see that website owners place texts on their website that are too focused on Google, or sometimes even. Instead, you better ensure that people like to read your texts.
Your text can still be indexed so well by Google, if people don't (want to) read it, no visitors will come to your pages.
This principle applies not only to needs such as speed, mobile friendliness and safety, but also in particular to texts.
A text that according to the rules fully meets the needs of Google can not be nice and readable for a person.
Unfortunately, I often see that website owners place texts on their website that are too focused on Google, or sometimes even. Instead, you better ensure that people like to read your texts.
Your text can still be indexed so well by Google, if people don't (want to) read it, no visitors will come to your pages.
Solution: When it comes to writing texts, it can help to use personas. When you realize that you are writing your text to Lisa de Vries, a 25-year-old young woman from Amsterdam, you quickly prevent yourself from writing for a machine.
Conclusion:
Instead of always looking at what we should do well, it is also good to look at what we should not do wrong.
Five of the most common SEO errors are underestimating the time and energy involved in SEO.
Give up too early because little or no result is visible.
Failure to keep statistics so that it is not possible to check at all whether there is progress.
The random placement of keywords in places that have no value for the visitor.
And optimizing for Google while your website is really meant for people.
Check out once in a while if you can catch yourself with one of these mistakes
and give yourself another push in the right direction.
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