Affiliate marketing is immensely popular today and continues to grow in volume every year. If you check Google Trends, for example, you will see increasing interest in affiliate marketing. This is not only reflected in the number of publishers, but also in the program days. As most sellers know, large e-commerce parties nowadays also have their own affiliate marketing program, such as bol.com.
The increase in publishers and programs naturally results in an even more competitive market and more competition in the search engine. You still have to take a few extra steps to get those visitors to your website or platform. Many niches have been discovered these days and in many markets you have to compete with the big giants of this world in the search engine. So a tough challenge.
Earning a nice pocket money is becoming increasingly difficult for publishers. You must continuously monitor trends and it is important to follow the latest developments from Google and if you want to follow the SEO landscape in the rapid developments of the digital landscape. If you are one of the first to pick up certain features, you will stay ahead of the competition in the search engine! Have you already given shape to your strategy for 2020? If not, then luckily you have a few more weeks. You may already be helped on your way with some tips and developments.
2020 is going to be a competitive year for affiliate marketing. Are you going to delve into these trends in time or will you continue to trust your current strategy?
The increase in publishers and programs naturally results in an even more competitive market and more competition in the search engine. You still have to take a few extra steps to get those visitors to your website or platform. Many niches have been discovered these days and in many markets you have to compete with the big giants of this world in the search engine. So a tough challenge.
Earning a nice pocket money is becoming increasingly difficult for publishers. You must continuously monitor trends and it is important to follow the latest developments from Google and if you want to follow the SEO landscape in the rapid developments of the digital landscape. If you are one of the first to pick up certain features, you will stay ahead of the competition in the search engine! Have you already given shape to your strategy for 2020? If not, then luckily you have a few more weeks. You may already be helped on your way with some tips and developments.
2020 is going to be a competitive year for affiliate marketing. Are you going to delve into these trends in time or will you continue to trust your current strategy?
Influencers as an affiliate channel
Where some people have become tired of types such as Enzo Knol, Monica Geuze and Fabiola, there are still hundreds of thousands of boys and girls who follow the activities of the above influencers closely, daily or weekly. As you probably understand, these influencers are only for the big boys. But you as a small affiliate marketer can also use influencers. Then look for the less well-known influencers, but look for influencers who are known or who are an authority in your industry or niche. These less well-known influencers are not offered dozens of offers or collaborations every week and are more likely to strike at your offer. This way you do not pay the main prize for an influencer, but you pay a decent price. It can also be an idea not to pay a price, but to distribute the income from affiliate marketing in a certain way. Do you work with an influencer from your niche? Your visitors will therefore regard your website or platform as an authority.
Voice, Voice, Voice
Voice of Voice Search has been in every year-end blog for years. Every year you read back: "next year this will be the biggest trend or development. Where it has not really got off the ground in the Netherlands before, Google is already fully anticipating this. Nowadays you can ask Google via your Airpods what the best affiliate marketing blog is or what the weather will be like tomorrow. The best results are then placed at the top of the search results page.
A general tip for this is to write content where you will provide answers to certain questions. For example, include the question that does contain search volume in your title or most important headlines. You also increase the chance that your page or article will be included in Google's featured snippets.
Look beyond the well-known SEO tools
Are you active in well-known SEO or Google Tools, such as SEMush, Ahrefs, Google Search Console and MOZ? Maintain this, because they can offer you relevant and helpful information in several areas. However, try to look further than just the familiar tools. For example, you have another tool, namely Answer the public, where you can get new content ideas if you are in danger of falling into your current content strategy.
Set the language to Dutch in this case, enter the keyword you want to write around and you will immediately get new inspiration to write about. An ideal tool to expand your current keyword portfolio, read what your target group is talking about now and get new and fresh ideas regarding longtail keywords.
Work together with partners
If you want to grow with affiliate marketing without a media budget, then SEO is the most important key to success. Check the technology of your website carefully again. What about the internal link structure? And what about the speed of the website? Both things that Google is also looking at. I am also critical of your own content, the customer journey on your website and embrace link building in your affiliate marketing strategy.
To successfully launch this, it is necessary to establish a network with partners. This is not going to work
0 Comments