In 2019, search engine Google worked hard to improve the display of pages in the form of JavaScript, and added a layer of machine learning in its algorithms to improve its understanding of the natural language, whether in the pages of websites or requests of Internet users.
This year 2020, using natural language and reorganizing the search engine results page is a goal of Google. But how will the user benefit from search engine results after these changes?
In the report published by Journal Joe Natt, writer Margolin Tassett monitors the improvements that are expected to enter Google in 2020:
SEO Technically: More Efficient, Fast, and Safe
Google still has a lot to do at the technical level, and you might consider implementing several methods related to this field in 2020.
There are many sites that do not yet use the secure hypertext transfer protocol - which appears in the links of pages to determine the safe ones - and encouraging these sites to reach this level is important for the entire web, as explained by John Muller, a network administrator and analyst, trends Google has sites for the Journal Go Nat newspaper at a SMX Paris event in November.
"The speed with which the page is loaded is one of the priorities, otherwise people would prefer to do their research on Twitter or other faster platforms," Mueller added.
Natural language processing: to better understand ourselves
Understanding natural language is the common goal of Google and Ping today. "As far as natural language processing is concerned, Ping has integrated more machine learning into organic search, compared to Google," said Philip Unit, head of iNO.
The publication of Natural Language Processing, Google's machine learning algorithm, encourages the expectation of more accurate results for natural language research, in both audio and written form. As for improving the results of the search engines, this means knowing the questions posed by Internet users and providing accurate and complete answers.
From the search engine results page to clicking ... a fierce battle
Google regularly researches and tests new opportunities to satisfy the curiosity of Internet users from the results page. Sites like "People also ask" (People-Olso Asc) and other rich results gradually control the space allocated to search engine results page links.
Consequently - according to Olivier de Zoignac, Assistant Director of Resoneau - "Providing the right information at the right time on the search engine results page is no longer sufficient" to prompt the user to visit a site from the search engine results page. Internet". To do this, you must combine good knowledge and creative minds.
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