In the world of search engine technologies there are many terms that can confuse the average person. One of these terms that confuse the user is the Bounce Rate and we often see this word in Google statistics or any other statistics we have subscribed to. As for the definition of technology, it is the visitor who arrives on your website, sees one page and then leaves the site immediately. Therefore, the bounce rate result is the total number of visits that only saw one page divided by the total number of visits to your website.
The high bounce rate is not what we want as developers and researchers in the field of "SEO", because it shows that visitors come to your site and then did not find what they were looking for and leave immediately. In order to remain competitive in the search engines, you have to improve the ranking of your site's pages and also reduce the bounce rate to the lowest possible percentage, by showing you the exclusive prominent content you own.
It is very important to note that there are good frequency rates and bad frequency rates. As for the good rates, we may notice that there is some site that has a very high Bounce Rate, but the time the visitor spends on the page is also very high, which tells that the visitor has actually found what he is searching
About it and with regard to bad Bounce Rate are those that are very high and the time spent by the visitor is very low, which indicates that the visitor did not find what he was looking for nor also any of the other visitors. The bounce rate is shown in the Google statistics .
On the other hand, the bad bounce rate can also be when the actual time of the visitor on the site reaches 0 or close to that, this means that the visitor did not originally find what to read, so he left quickly and this is very bad for the site owner, as his site may be classified from among Sites that are Spam or Spam.
The most important reasons for the high bounce rate:
The reason for the rise in the bounce on the site due to several factors, we will mention the most important of them today and we will try to focus on the most important solutions to that.
Single page site: If your site consists of one page, then the search engine considers all visits to your site to be hits.
Incorrect implementation: If you use a statistics site you must add the statistics code on all pages of the site in order to track the visitor.
Website design: Sometimes the design may not be attractive to the visitor so you should focus on drawing falsity attention to other materials on your site that help reduce the frequency.
User behavior: There are other factors that may be solely attributed to visitor behavior. For example, when a user saves a page of your site to your bookmarks, visits it, and then exits it, it is considered an echo.
Learn more about bounce rate in this fun and informative passage from Avinash Kaushik. (Available in English, 4:45 minutes)
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